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Case Studies
Real Results: How One Utility Cut Response Times by 40%
Cankat Sarac
October 25, 2024
15 min readA major European utility provider was struggling with field service efficiency. With over 500 field technicians covering a region of 3 million customers, they faced persistent challenges: slow response times, incomplete work orders, communication gaps between field and office, and frustrated customers.
The Challenge
Technicians spent 2.5 hours daily on administrative tasks - logging arrivals, completing work orders, requesting parts, documenting issues, and scheduling follow-ups. This "desk work in the field" meant fewer jobs completed, longer customer wait times, and overtime costs exceeding 4M GBP annually.
The existing mobile CRM system wasn't helping. Technicians complained it was clunky, slow, required too many taps and form fields, and was nearly impossible to use while wearing work gloves or in poor weather.
Management knew something had to change, but previous digital transformation initiatives had failed to gain user adoption. Field technicians were skeptical of "solutions" that made their jobs harder.
The Solution
The utility partnered with us to pilot a voice-first approach with 50 technicians. Instead of replacing their CRM, we built a conversational layer on top of it that allowed natural language interaction.
Technicians could speak commands like:
- "I've arrived at the site"
- "Customer needs a follow-up appointment next week"
- "Request emergency supply of part number 4782"
- "What's the service history for this address?"
- "Log this job as complete with no issues"
The system used AI to understand intent, extract relevant information, and update the appropriate systems - all while the technician kept working.
The Results
After six months, the data was compelling:
Efficiency Gains:
- 40% reduction in average response time (from 4.2 hours to 2.5 hours)
- 35% increase in daily jobs completed per technician
- 2.1 hours saved per technician per day
- 85% reduction in incomplete work orders
Quality Improvements:
- 58% fewer customer callbacks
- 47% improvement in first-time fix rate
- 91% of work orders now include complete documentation
Cost Savings:
- 3.2M GBP annual savings in overtime costs
- 1.8M GBP annual savings from reduced callbacks
- 23% reduction in vehicle miles driven (better routing with real-time updates)
User Adoption:
- 94% of pilot group technicians reported the system made their job easier
- Voluntary adoption exceeded 90% within first month
- Average of 47 voice interactions per technician per day
Customer Impact:
- Customer satisfaction scores improved from 72% to 89%
- Average wait time for non-emergency service dropped from 3 days to 1.8 days
- Complaint volume decreased by 43%
The Expansion
Based on the pilot success, the utility rolled out the voice-first system to their entire field workforce. They've since expanded it to include:
- Proactive maintenance scheduling based on AI predictions
- Real-time emergency coordination during outages
- Automated customer notifications with accurate ETAs
- Integration with smart meter data for diagnostics
Key Success Factors
Looking back, several factors were critical to the project's success:
1. User-Centric Design: We involved technicians from day one. They helped define use cases, tested prototypes, and provided feedback.
2. Integration, Not Replacement: We didn't rip out existing systems. We added a conversational interface that made them easier to use.
3. Offline Capability: Field workers often lack connectivity. The system works offline and syncs when connection is restored.
4. Quick Wins: We focused on the most time-consuming tasks first, delivering immediate value that built trust.
5. Continuous Improvement: We monitor usage patterns and regularly add new capabilities based on actual user needs.
Lessons Learned
- Technology adoption is about change management as much as technical capability
- ROI comes from solving real user pain points, not implementing buzzwords
- Integration is harder than anyone expects - budget accordingly
- User feedback is gold - create channels to capture and act on it
- Start with a pilot, measure everything, and scale what works
The Broader Impact
This utility's success has implications beyond their organization. It demonstrates that voice-first technology is mature, deployable, and delivers measurable ROI in demanding, real-world environments.
For other utilities, municipalities, and field service organizations facing similar challenges, the message is clear: the technology works, the benefits are real, and the competitive advantage goes to those who act now.
About the Author
CS
Cankat Sarac
Co-Founder & CTO at Wearforce