Join Wearforce

Role Overview

We're looking for a highly driven Growth Hacker / Head of Marketing to lead Wearforce's go-to-market strategy from MVP to full launch. You'll be responsible for building our brand presence, acquiring design partners, and establishing product-market fit in the field operations and enterprise software space.

This is a ground-floor opportunity at Teampire Ltd to shape the marketing strategy for an innovative voice-first CRM & ERP platform targeting municipalities, utilities, and field service organizations.

Key Responsibilities

• Develop and execute comprehensive go-to-market strategy for MVP, soft launch, and full launch phases
• Build and manage inbound lead generation channels (SEO, content marketing, social media, paid advertising)
• Create compelling positioning and messaging for multiple ICPs: municipalities, utilities, field service teams
• Establish partnerships with device manufacturers (smartwatch, AR glasses) and distribution channels
• Manage early-stage PR, analyst relations, and thought leadership initiatives
• Design and implement growth experiments to validate product-market fit and optimize conversion funnels
• Build email marketing automation, drip campaigns, and nurture sequences for prospect engagement
• Coordinate with product team to translate feature launches into marketing campaigns
• Recruit and onboard 3-5 design partner organizations for MVP testing
• Track, analyze, and report on all marketing KPIs (CAC, LTV, conversion rates, pipeline velocity)
• Own the company website, blog, case studies, and all digital properties
• Manage marketing budget allocation across channels for maximum ROI

Required Qualifications

• 5+ years experience in B2B SaaS marketing, preferably in enterprise software or AI/ML products
• Proven track record of leading 0-to-1 go-to-market launches and achieving measurable growth
• Deep understanding of demand generation, content marketing, and SEO best practices
• Experience marketing to technical buyers and enterprise decision-makers
• Strong analytical skills with experience using tools like Google Analytics, HubSpot, Mixpanel, or similar
• Excellent written and verbal communication skills - able to craft compelling narratives
• Self-starter mentality with ability to work independently in a remote-first environment
• Available to work UK timezone hours (GMT/BST) for team collaboration
• Comfortable with ambiguity and rapid iteration in an early-stage startup
• Passion for AI, conversational interfaces, and the future of enterprise software

Nice to Have

• Experience marketing to municipalities, utilities, or government organizations
• Background in field service, logistics, or industrial operations sectors
• Familiarity with AI/LLM products and voice-first interfaces
• Previous experience in open-source software marketing
• Network of contacts in UK/EU enterprise procurement or public sector
• Design skills (Figma, Canva) for creating marketing assets
• Experience with product-led growth (PLG) strategies
• Understanding of wearable technology and AR/VR market dynamics

About Teampire & Wearforce

Teampire Ltd is a UK-based software company headquartered in Hull, England. Our flagship product, Wearforce, is a revolutionary voice-first CRM & ERP platform designed specifically for field operations.

We're building technology that adapts to how people work—not the other way around. Our platform runs on smartwatches, AR glasses, and mobile devices, enabling hands-free productivity for field teams in municipalities, utilities, and service organizations across the UK and beyond.